Redefining Possible.

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We're Different

To truly be innovative, you have to consciously reject the standard, and cultivate an appetite to defy the ordinary.

The First Guy Below

We don't do anything by the book. I mean we could... we definitely have the experience to... but what fun would that be?! If you're in search of a boutique agency that will take the time to understand your brand, objectives and goals, to build one kick-ass strategy that drives both top-line growth and profitability, you've come to the right place.

With over 15 years of global brand strategy experience, working with some of the most elite Fortune 500 companies, our team is poised to meet challenges head-on and deliver results. That's all we know how to do, and your satisfaction is of utmost importance to us. So what are you waiting for? Contact us today. Your top and bottom lines will thank you.

Hello & Welcome!

I'm Tom, but my friends call me Thos. I have been a Creative Director and Marketing Executive at Fortune 500 companies for over 14 years.

Alma Mater: Rhode Island School of Design

Thomas Pytel, Jr.

Managing Partner, Creative

What's Up!

The name is Robert, but people call me Wig. I am a digital marketing strategist and social media guru, with extensive experience working for tech startups in San Francisco.

Alma Mater: Cornell University

Robert Murphy

Content Strategist

Services

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

Branding is at the foundation of everything we do. Period. A brand identity is much more than just a logo and color palette; it’s what sets an organization, person, product or service apart. Understanding how customers perceive your value-proposition is the first step in building a stronger brand. Are you listening to your customers? Do you have the methods or tools to do so? At Opaque, we take a holistic approach to brand development and marketing.

Our branding work is always method-driven and data-inspired, as we develop strategies that give your customers and prospects what they're asking for. From tailored content to targeted multichannel campaigns, we can help you engage your customers differently and increase your brand equity in the marketplace.

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Steve Krug

Since the early 1980's, the world has increasing become more digitized. Social circles are now online, and buying behaviors of the consumer have changed. As Millennials advance in the workplace, many organizations are faced with the stark reality that "change" is inevitable. Has your organization evolved to meet the growing needs and pressures of a digital market? Are you engaging customers and potential customers in the right way and at the right time? Is your top-line suffering because the "old way" just won't work anymore? If you're looking for answers to these questions, we are here to help.

Opaque is a collective of Generation X'ers and Millennials that grew up during the digital transformation. This gives us a serious competitive advantage over other digital studios, because we can anticipate trends before they happen — allowing us to deliver relevant and cutting-edge strategies for our clients. And don't be surprised if we go against the grain from time to time. Obviously "the trendy" may work for your organization, but we want you to be different.

Never fall in love with an idea. They’re whores. If the one you’re with isn’t doing the job, there’s always another.

Chip Kidd

Have you ever heard someone say "Man, that's ugly" or "What were they thinking?" Or have you thought it yourself? We have. It doesn't matter how sophisticated or slick your marketing or branding strategy is. If the overall creative execution is not right, your campaign will fail miserably. That's where we come in. As a full service shop, we can create your campaign from start to finish. This allows us to control the execution of the strategy to ensure that the underlining goals and objectives are met.

We are staffed with some of the most talented artists and designers in the industry. They have the chops to take an idea, and make the impossible possible. Go ahead and put our abilities to the test. You won't regret it. Check out some of our award-winning work by clicking here.

All that is valuable in human society depends upon the opportunity for development accorded the individual.

Albert Einstein

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Photography is the simplest thing in the world, but it is incredibly complicated to make it really work.

Martin Parr

Who doesn't like taking pictures? Wait for it... Nobody. In a day of Selfie Sticks, Instagram and 15 mega pixel mobile cameras, it's easy for anyone to call himself or herself a "Professional" photographer. But are they really? You know the answer. When Opaque first started, we were a professional photography studio. Seriously! We shot everything from sports leagues to special events.

We even did product styling and ad work. Oh and here's a little secret... we still do. If you are in need of custom creative or would just like a better photo for your Match.com profile, give us a call. Operators are standing by.

Let's talk

Portfolio

With over a decade and a half of corporate branding and strategy experience, we have had the privilage to work on some pretty awesome projects. Below is a sampling of just a few. To request a complete book, please use the contact form below. Images used below are property of the copyright owner, and have been licensed accordingly for use with each project by the client.

All work Branding Design Photography Video Animation